The Challenge

Outdated operations and a rigid culture threatened their market position.

Evergreen Logistics was facing increasing pressure from new, tech-enabled competitors. Their corporate culture was rigid and resistant to change, and they were struggling to attract and retain top talent. They needed to modernize their operations and foster a more innovative culture without disrupting their core business.

• Sustainable Growth: Identified new, greener service offerings to generate revenue and attract a new client base.
• Operational Harmony: Integrated new technology to streamline the supply chain and improve efficiency.
• Authentic Leadership: Developed a change management strategy to foster a more open and collaborative corporate culture.

The Outcome

Evergreen Logistics successfully launched its new eco-friendly shipping service, which now accounts for 15% of its total revenue. The company's internal culture is more agile, and they have seen a significant improvement in employee morale and retention, proving that a traditional business can modernize and grow sustainably.

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